What’s inside the Floww Growth Strategy
Gain clarity on exactly what needs to be done to start getting new students
In just 7 days, you’ll have a clear marketing strategy blueprint to follow for the next 1+ year to put your student enrollment on autopilot
Let’s figure out your W’s
(& build a robust online presence you’re proud of)
WHAT is driving results
Get a deep analysis of your historical sales & marketing data that’ll highlight your top revenue driving programs & offers
WHO is your ideal customer
Find out what your ideal students have in common & what key events in their research & buying journey you can capitalize on
WHY do people work with you
Know what motivates your students to choose your school over competitors to help craft your unique messaging strategy
WHAT should you offer
Determine how to position your primary offer so it’s impossible to refuse & what secondary offers will catch attention to drive traffic
WHERE can you attract your customer
Get a clear on where to advertise, what keywords to go after, & how to stand out amongst the other schools in your area
WHEN will you breakeven & get ROI
See a roadmap of recommended ad budgets based on your CPCs & conversion rates to scale your ROI from digital
First, we’ll figure out what’s driving results right now
Past sales data & profitability insights
We’ll discuss your current sales and determine what programs are driving the most profit for your school
Top content topics getting attention
Diving deeper into your current marketing channels, we’ll review what topics are getting the most online engagement
Most engaged audience demographics
Finally, we’ll audit your followers & website traffic to understand relevant demographics these audiences have in common
Website traffic & conversion analysis
Next, we’ll review any available website analytics to figure out what marketing channels are driving leads & actual enrollments
Next, we’ll study your ideal customer
(we’ll even call them up to find out what we need)
Who do you help best?
We’ll find the best group of people (your niche) with a problem you can solve best so they’re most likely to buy your program
Why do they work with you?
We’ll learn what motivates these people & find the unique reasons they would choose your program over competitors to craft your messaging
Where do they hang out?
Lastly, we’ll find out where these people hangout online & who they get their information from when looking for the solution you offer.
Putting together your irresistable offer
Knowing your ideal student & what’s currently working, we’ll have what we need to determine how to build an offer so irresistible to them that it’ll be impossible to refuse.
Your offer will:
Solve a key problem
Answer common questions
Address all objections
Be backed up with social proof
Finally, we’ll do some math.
We’ll determine what goals need to be hit to breakeven & get a return-on-investment.
Knowing your historical data, we’ll map out your entire enrollment journey and attach a numerical value to each stage to calculate your marketing effectiveness.
If paid ads are a part of the strategy, you’ll get a roadmap of recommended ad budgets based on your industry’s cost-per-click & conversion rates to scale your ROI from your marketing campaigns.
Ready to make your marketing strategy floww?
Let's chat & figure out what’s blocking you from getting consistent new students enrolling in your programs
Who doesn’t love a little free advice?