Online Spirits Shop Cuts Cost Per Purchase 76% ~ Case study
Great American Craft Spirits is an online shop for rare and hard-to-find bottles, from small-batch bourbon to premium tequila, shipped straight to the customer’s door. Its Speakeasy Club gives members first access to limited releases.
Why they reached out
GACS had run Meta ads before, but results were inconsistent. Its historical average was barely above break-even, making them hesitant to keep their ads on past the holiday season.
They also couldn’t trust their numbers. GA4 recorded a different number of purchases than Meta ads, and Speakeasy Club signups weren’t tracked at all.
They came to Floww Agency to make paid ads profitable heading into the holidays, add Google Ads, and finally know what their marketing was returning.
What we did
(to cut cost per purchase by 76% and hit 8 ROAS in a few months)
Offers & email for every buying moment
We ran limited-time offers around Labor Day and Black Friday, moved free shipping to a $200 order threshold, and leaned into gifting hooks for the holidays. We also rebuilt the Speakeasy Club pop-up and routed signups into their email list, bringing the cost per signup from ads down to the lowest they have ever seen.
Fixed tracking & rebuilt Meta ads
We set up purchase and Speakeasy Club signup tracking through Google Tag Manager, with UTMs across ads and emails. Then we tested five Meta audiences, split retargeting into 14-day and 90-day windows, and leaned into creative testing to find winning creatives that would drive all our leading metrics up.
Launched Google Shopping & Performance Max
As soon as Google Shopping went live, GACS attained a 400% increase in its ROAS in its first month. We noticed big-name bottles got clicks, but rarer finds drove purchases, so we shifted budget there instead of competing with big liquor stores. In just 6 months, we expanded Google to achieve a consistent ROAS above 8.
Some of our W’s
(a.k.a. WINS)
-76%
cost per purchase, across Meta Ads and Google Ads in just 3 months
4.3x
more purchases on a similar monthly ad budget
8x
return on ad spend from where they started in just 6 months
“Layla has been awesome! Over a 6 month period our sales have increased tremendously. Highly recommend her and floww”
- Jarrett, Business Owner
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